Released on = January 23, 2006, 3:37 pm

Press Release Author = John Schulte

Industry = Advertising

Press Release Summary = The National Mail Order Association (NMOA) is happy to
announce the 2006 Edition of The Directory of Mail Order Catalogs. This resource,
now in its twentieth year, is the most comprehensive directory of the consumer mail
order catalog industry, offering valuable, current, and detailed information to both
consumers and businesses.

Press Release Body = The National Mail Order Association (NMOA) is happy to announce
the 2006 Edition of The Directory of Mail Order Catalogs. This resource, now in its
twentieth year, is the most comprehensive directory of the consumer mail order
catalog industry, offering valuable, current, and detailed information to both
consumers and businesses.

The Directory of Mail Order Catalogs reflects over twenty years of in-depth,
cumulative research. The growth and continued success of this resource, along with
its sister publication The Directory of Business-to-Business Catalogs, reinforces
the National Mail Order Association's recent predictions, that mail order companies
who use electronic products as a supplement, rather than a replacement for print
catalogs, will surpass those companies that limit their sales exclusively to the
Internet. The latest statistics show catalog sales to be $125.7 billion, and are
expected to inflate to $163.1 billion in the next two years. Of that total, the
consumer catalog sector anticipates an increase of nearly 30%, over $99 billion.

This brand new 2006 edition provides up-to-date, unique, hard-to-find data, all in a
single volume. The detailed listings include only catalogs that are offered in
print-totaling almost 10,500 entries, organized into 43 chapters and 220
sub-chapters. Each listing provides not only basic contact information (phone, fax,
address, web site, email) but also other important company data, such as company
size, type of products offered, number of pages in the catalog, and frequency of
mailing. Plus, the entries include printing and binding methods, annual sales,
average order size, and names of key executives. The amount of information
contained here, and the user-friendly format of The Directory of Mail Order
Catalogs, saves hours of research time and effort for its users.

Several significant aspects of The Directory of Mail Order Catalogs are vastly
improved in this edition. Hundreds of obsolete listings have been deleted, and new
mail order catalogs have been added. Existing listings have been updated, with new
contact data, product descriptions, sales and marketing figures, subscription
information, and physical characteristics.

Organized first into chapters and subchapters by type of products offered, and then
alphabetically within each subchapter, this 2006 edition makes it easy to locate
specific mail order companies and their products.

Four easy-to-use cross-referenced indexes will put this vast array of information at
the user's fingertips immediately. The Catalog & Company Name Index includes each
listing in alphabetical order; the Geographical Index organizes the companies by
state; the Web Site Index, arranged by category, provides access to companies with
web sites; the Product Index was greatly enhanced to include over 3,000 major
categories and more than 4,000 sub-categories, aiding quick research for specific
products.

The Directory of Mail Order Catalogs is the perfect sales and lead generation tool
for marketing all types of products and services. The Directory of Mail Order
Catalogs, 2006 Soft-cover 1,408 pages, 10,330 listings.

The directory, priced at $250.00, is available for purchase online at:
http://www.nmoa.org/catalog/mailorderdir.htm

About The National Mail Order Association (NMOA)
Headquartered in Minneapolis, the NMOA (www.nmoa.org) is a membership-supported
organization founded in 1972 to help small to midsize businesses and entrepreneurs
involved in mail order and direct marketing. The NMOA provides education,
information, and business contacts worldwide.


Web Site = http://www.nmoa.org/catalog/mailorderdir.htm

Contact Details = John Schulte
National Mail Order Association (NMOA)
612-788-1673
schulte@nmoa.org