114 percent Increase in Net Revenues Due to Commence CRM According to SPL
Released on: March 21, 2008, 4:39 am
Press Release Author: Thomas R. Cutler
Industry: Software
Press Release Summary: 114% Increase in Net Revenues Due to Commence CRM According
to SPL
Press Release Body: Commence Corporation is a leading provider of Customer
Relationship Management solutions. The company’s products are designed to provide
growing businesses with flexible solutions that leverage the Web to offer an
integrated platform for managing sales execution and customer service. Commence
supports several thousand customers through a worldwide distribution network, with
outlets in North and South America, Europe and Asia. According to Larry Caretsky,
President of Commence CRM, “We are delighted that SPL is able to gain so much
benefit from the technology solutions we provide.”
Randall Ritch, Technical Sales Consultant with SPL, Inc. – Hydrocarbon based in
Houston shared, “My history with Commence goes back to 1994. I have used the
product throughout my career to help redefine the business practices for each
organization I have worked or consulted. When I interviewed for the position I’m in
now, one of the first issues I asked about was their CRM and immediately realized
the added potential I could bring to my position. I was able to make a case to
management for a change from their existing application, ACT, to Commence. I
started here in October of 2004 and began immediately on the implementation of a
Commence based solution.”
Many small and mid-sized businesses (SMB) have taken notice of Commence Corporation
(www.commence.com), a provider of on-premise and hosted web-based solutions designed
specifically for this businesses sector. The company is gaining momentum and
marketshare with Commence On-Demand, a suite of CRM (customer relationship
management) applications that is deployed as software as a service (SaaS).
Ritch said what prompted the initial need for Commence at SPL was, “There was no
commonly accessible platform from which an effective marketing and sales effort
could be mounted. The organization I work for has multiple divisions with
overlapping account responsibility. It was often a case of the right hand didn’t
know the left hand was already conducting business with an account.”
Ritch detailed, “Our initial goal was to stream line the Quotation/Proposal process
to shorten the time from request to response. From the outset of this project
Commence has been open to new ideas and ways to maximize the benefits of their
application to serve our needs. In our case we asked them to look at a marriage of
their application to Aspire Technologies, Inc.’s – Quotewerks.”
Ritch acknowledged that initial buy-in by all affected parties was slow, as is
typically, so the scale of the benefits are still being realized, but to date there
have been significant improvements in:
1. Faster responses to request for proposals. Now when a quote/proposal is
generated it’s often within minutes of receipt of the request and with more
consistency, eliminating costly errors that often harm the client/vendor
relationship.
2. More consistent proposal and contact follow-up. Now when a quote is prepared
it’s logged in to a system that tickles those responsible to check the status of the
opportunity diminishing the chances for a lost sale and impressing the client with
our attention to their business interests.
3. Improved cross-divisional awareness. When a client is “touched” by one of our
employees now there’s a conveniently accessible record of the event, to which the
other division’s employees, including those around the country in remote offices,
can reference prior to or in the course of conducting their own sales efforts. You
can even tickle others to something that deserves their attention.
The net results to date, for Ritch’s division, where the Commence pilot was
initiated, has been a higher net return and improved client relations. The impact on
SPL’s bottom line has been an increase of net revenues by 114% in less than two
years.
Commence Corporation
www.commence.com
Larry Caretsky
Marketing@commence.com
1-877-Commence
Web Site: http://www.commence.com
Contact Details: Commence Corporation
200 Tornillo Way
Suite 200
Tinton Falls, NJ 07712
732-380-9100
2008
